Misdirection incidents
In August 2023, a woman driving from Alice Springs to the Harts Range Racecourse was stranded in the Central Australian desert for a night after following directions provided by Google Maps.[160][161] She later discovered that Google Maps was providing directions for the actual Harts Range instead of the rodeo. Google said it was looking into the naming of the two locations and consulting with "local and authoritative sources" to solve the issue.[160]
In February 2024, two German tourists were stranded for a week after Google Maps directed them to follow a dirt track through Oyala Thumotang National Park and their vehicle became trapped in mud.[162][163] Queensland Parks and Wildlife Service ranger Roger James said, "People should not trust Google Maps when they're travelling in remote regions of Queensland, and they need to follow the signs, use official maps or other navigational devices."[162]
In June 2019, Google Maps provided nearly 100 Colorado drivers an alternative route that led to a dirt road after a crash occurred on Peña Boulevard. The road had been turned to mud by rain, resulting in nearly 100 vehicles being trapped.[164][161] Google said in a statement, "While we always work to provide the best directions, issues can arise due to unforeseen circumstances such as weather. We encourage all drivers to follow local laws, stay attentive, and use their best judgment while driving."[164]
In September 2023, Google was sued by a North Carolina resident who alleged that Google Maps had directed her husband over the Snow Creek Bridge in Hickory the year prior, resulting in him drowning. According to the lawsuit, multiple people had notified Google about the state of the bridge, which collapsed in 2013, but Google had not updated the route information and continued to direct users over the bridge.[165][166][161] At the time of the man's death, the barriers placed to block access to the bridge had been vandalized.[167][168]
In November 2023, a hiker was rescued by helicopter on the backside of Mount Fromme in Vancouver. North Shore Rescue stated on its Facebook page that the hiker had followed a non-existent hiking trail on Google Maps. This was also the second hiker in two months to require rescuing after following the same trail. The fake trail has since been removed from the app.[169][170]
Also in November 2023, Google apologized after users were directed through desert roads after parts of Interstate 15 were closed due to a dust storm.[171] Drivers became stranded after following the suggested detour route, which was a "bumpy dirt trail".[172] Following the incident, Google stated that Google Maps would "no longer route drivers traveling between Las Vegas and Barstow down through those roads."[171]
In 2020, a teenage motorist was found frozen to death while his passenger was still alive but suffered from severe frostbite after using Google Maps, which had led them to a shorter but abandoned section of the R504 Kolyma Highway, where their Toyota Chaser became disabled.[173]
In 2024, three men from Uttar Pradesh died after their car fell from an under-construction bridge. They were using Google Maps for driving which misdirected them and the car fell into the Ramganga river.[174][175]
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Incorrect location naming
There are cases where Google Maps had added out-of-date neighborhood monikers. Thus, in Los Angeles, the name "Brooklyn Heights" was revived from its 1870s usage[143] and "Silver Lake Heights" from its 1920s usage,[144] or mistakenly renamed areas (in Detroit, the neighborhood "Fiskhorn" became "Fishkorn").[145] Because many companies utilize Google Maps data, these previously obscure or incorrect names then gain traction; the names are often used by realtors, hotels, food delivery sites, dating sites, and news organizations.
Google has said it created its maps from third-party data, public sources, satellites, and users, but many names used have not been connected to any official record.[143][145] According to a former Google Maps employee (who was not authorized to speak publicly), users can submit changes to Google Maps, but some submissions are ruled upon by people with little local knowledge of a place, such as contractors in India. Critics maintain that names likes "BoCoCa" (for the area in Brooklyn between Boerum Hill, Cobble Hill and Carroll Gardens), are "just plain puzzling" or simply made up.[145] Some names used by Google have been traced to non-professionally made maps with typographical errors that survived on Google Maps.[145]
In 2005 the Australian Nuclear Science and Technology Organisation (ANSTO) complained about the potential for terrorists to use the satellite images in planning attacks, with specific reference to the Lucas Heights nuclear reactor; however, the Australian Federal government did not support the organization's concern. At the time of the ANSTO complaint, Google had colored over some areas for security (mostly in the U.S.), such as the rooftop of the White House and several other Washington, D.C. buildings.[146][147][148]
In October 2010, Nicaraguan military commander Edén Pastora stationed Nicaraguan troops on the Isla Calero (in the delta of the San Juan River), justifying his action on the border delineation given by Google Maps. Google has since updated its data which it found to be incorrect.[149]
On January 27, 2014, documents leaked by Edward Snowden revealed that the NSA and the GCHQ intercepted Google Maps queries made on smartphones, and used them to locate the users making these queries. One leaked document, dating to 2008, stated that "[i]t effectively means that anyone using Google Maps on a smartphone is working in support of a GCHQ system."[150]
In May 2015, searches on Google Maps for offensive racial epithets for African Americans such as "nigger", "nigger king", and "nigger house" pointed the user to the White House; Google apologized for the incident.[151][152]
In December 2015, 3 Japanese netizens were charged with vandalism after they were found to have added an unrelated law firm's name as well as indecent names to locations such as "Nuclear test site" to the Atomic Bomb Dome and "Izumo Satya" to the Izumo Taisha.[153][154]
In February 2020, the artist Simon Weckert [155] used 99 cell phones to fake a Google Maps traffic jam.[156]
In September 2024, several schools in Taiwan and Hong Kong were altered to incorrect labels, such as "psychiatric hospitals" or "prisons". Initially, it was believed to be the result of hacker attacks. However, police later revealed that local students had carried out the prank. Google quickly corrected the mislabeled entries. Education officials in Taiwan and Hong Kong expressed concern over the incident.[157][158][159]
Artistic and literary uses
The German "geo-novel" Senghor on the Rocks (2008) presents its story as a series of spreads showing a Google Maps location on the left and the story's text on the right. Annika Richterich explains that the "satellite pictures in Senghor on the Rocks illustrate the main character's travel through the West-African state of Senegal".[247]
Artists have used Google Street View in a range of ways. Emilio Vavarella's The Google Trilogy includes glitchy images and unintended portraits of the drivers of the Street View cars.[248] The Japanese band group inou used Google Street View backgrounds to make a music video for their song EYE.[249] The Canadian band Arcade Fire made a customized music video that used Street View to show the viewer their own childhood home.[250][251]
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Konten yang tidak dipersonalisasi dipengaruhi oleh hal-hal seperti konten yang sedang Anda lihat, aktivitas di sesi Penelusuran Anda yang aktif, dan lokasi Anda. Iklan yang tidak dipersonalisasi dipengaruhi oleh konten yang sedang Anda lihat dan lokasi umum Anda. Konten dan iklan yang dipersonalisasi juga dapat menyertakan hasil, rekomendasi, dan iklan yang disesuaikan yang lebih relevan berdasarkan aktivitas sebelumnya dari browser ini, seperti penelusuran Google sebelumnya. Kami juga menggunakan cookie dan data untuk menyesuaikan pengalaman agar sesuai usia pengguna, jika relevan.
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Pusat Bantuan Penelusuran
Halo teman-teman, kembali lagi dengan saya Renra Sedoya, masih di Channel YouTube Digimaya. Channel YouTube yang membahas seputar Google Ads, Google Analytics dan Google Tag Manager. Di video kali ini, saya akan menjelaskan bagaimana cara membuat iklan di Google Maps.
Jadi, contoh iklannya seperti ini ya kalau kita lihat di layar monitor ini, misalnya saya mengetikkan “kursus web programming jakarta”, nanti di sini akan ada hasil pencariannya dan di sini kita lihat ada sponsored atau iklan.
Nah, bagaimana caranya kita ingin promosikan bisnis kita agar bisa muncul di bagian atas, tapi di tampilan Google Maps?
Discontinued features
Google Latitude was a feature that let users share their physical locations with other people. This service was based on Google Maps, specifically on mobile devices. There was an iGoogle widget for desktops and laptops as well.[176] Some concerns were expressed about the privacy issues raised by the use of the service.[177] On August 9, 2013, this service was discontinued,[178] and on March 22, 2017, Google incorporated the features from Latitude into the Google Maps app.[179]
In areas where Google Map Maker was available, for example, much of Asia, Africa, Latin America and Europe as well as the United States and Canada, anyone who logged into their Google account could directly improve the map by fixing incorrect driving directions, adding biking trails, or adding a missing building or road. General map errors in Australia, Austria, Belgium, Denmark, France, Liechtenstein, Netherlands, New Zealand, Norway, South Africa, Switzerland, and the United States could be reported using the Report a Problem link in Google Maps and would be updated by Google.[180] For areas where Google used Tele Atlas data, map errors could be reported using Tele Atlas map insight.[181]
If imagery was missing, outdated, misaligned, or generally incorrect, one could notify Google through their contact request form.[182]
In November 2016, Google announced the discontinuation of Google Map Maker as of March 2017.[183]
Google Maps is available as a mobile app for the Android and iOS mobile operating systems. The first mobile version of Google Maps (then known as Google Local for Mobile) was launched in beta in November 2005 for mobile platforms supporting J2ME.[191][192][193] It was released as Google Maps for Mobile in 2006.[194] In 2007 it came preloaded on the first iPhone in a deal with Apple.[195] A version specifically for Windows Mobile was released in February 2007[196] and the Symbian app was released in November 2007.[197]
Version 2.0 of Google Maps Mobile was announced at the end of 2007, with a stand out My Location feature to find the user's location using the cell towers, without needing GPS.[198][199][200] In September 2008, Google Maps was released for and preloaded on Google's own new platform Android.[201][202]
Up until iOS 6, the built-in maps application on the iOS operating system was powered by Google Maps. However, with the announcement of iOS 6 in June 2012, Apple announced that they had created their own Apple Maps mapping service,[203] which officially replaced Google Maps when iOS 6 was released on September 19, 2012.[204] However, at launch, Apple Maps received significant criticism from users due to inaccuracies, errors and bugs.[205][206] One day later, The Guardian reported that Google was preparing its own Google Maps app,[207] which was released on December 12, 2012.[208][209] Within two days, the application had been downloaded over ten million times.[210]
The Google Maps apps for iOS and Android have many of the same features, including turn-by-turn navigation, street view, and public transit information.[211][212] Turn-by-turn navigation was originally announced by Google as a separate beta testing app exclusive to Android 2.0 devices in October 2009.[213][214] The original standalone iOS version did not support the iPad,[212] but tablet support was added with version 2.0 in July 2013.[215] An update in June 2012 for Android devices added support for offline access to downloaded maps of certain regions,[216][217] a feature that was eventually released for iOS devices, and made more robust on Android, in May 2014.[218][219]
At the end of 2015 Google Maps announced its new offline functionality,[220] but with various limitations – downloaded area cannot exceed 120,000 square kilometers[221][222] and require a considerable amount of storage space.[223] In January 2017, Google added a feature exclusively to Android that will, in some U.S. cities, indicate the level of difficulty in finding available parking spots,[224] and on both Android and iOS, the app can, as of an April 2017 update, remember where users parked.[225][226] In August 2017, Google Maps for Android was updated with new functionality to actively help the user in finding parking lots and garages close to a destination.[227] In December 2017, Google added a new two-wheeler mode to its Android app, designed for users in India, allowing for more accessibility in traffic conditions.[228][229] In 2019 the Android version introduced the new feature called live view that allows to view directions directly on the road thanks to augmented reality.[230] Google Maps won the 2020 Webby Award for Best User Interface in the category Apps, Mobile & Voice.[231] In March 2021, Google added a feature in which users can draw missing roads.[232] In June 2022, Google implemented support for toll calculation. Both iOS and Android apps report how much the user has to pay in tolls when a route that includes toll roads is input. The feature is available for roads in the US, India, Japan and Indonesia with further expansion planned. As per reports the total number of toll roads covered in this phase is around 2000.[233]
USA Today welcomed the application back to iOS, saying: "The reemergence in the middle of the night of a Google Maps app for the iPhone is like the return of an old friend. Only your friend, who'd gone missing for three months, comes back looking better than ever."[234] Jason Parker of CNET, calling it "the king of maps", said, "With its iOS Maps app, Google sets the standard for what mobile navigation should be and more."[235] Bree Fowler of the Associated Press compared Google's and Apple's map applications, saying: "The one clear advantage that Apple has is style. Like Apple devices, the maps are clean and clear and have a fun, pretty element to them, especially in 3-D. But when it comes down to depth and information, Google still reigns superior and will no doubt be welcomed back by its fans."[236] Gizmodo gave it a ranking of 4.5 stars, stating: "Maps Done Right".[237] According to The New York Times, Google "admits that it's [iOS app is] even better than Google Maps for Android phones, which has accommodated its evolving feature set mainly by piling on menus".[238]
Google Maps' location tracking is regarded by some as a threat to users' privacy, with Dylan Tweney of VentureBeat writing in August 2014 that "Google is probably logging your location, step by step, via Google Maps", and linked users to Google's location history map, which "lets you see the path you've traced for any given day that your smartphone has been running Google Maps". Tweney then provided instructions on how to disable location history.[239] The history tracking was also noticed, and recommended disabled, by editors at CNET[240] and TechCrunch.[241] Additionally, Quartz reported in April 2014 that a "sneaky new privacy change" would have an effect on the majority of iOS users. The privacy change, an update to the Gmail iOS app that "now supports sign-in across Google iOS apps, including Maps, Drive, YouTube and Chrome", meant that Google would be able to identify users' actions across its different apps.[242]
The Android version of the app surpassed five billion installations in March 2019.[243] By November 2021, the Android app had surpassed 10 billion installations.[244]
Google Maps Go, a version of the app designed for lower-end devices, was released in beta in January 2018.[245] By September 2018, the app had over 10 million installations.[246]
Beberapa Hal yang Harus Diperhatikan
Ada beberapa poin yang perlu diperhatikan untuk menjalankan atau mempromosikan bisnis kita di Google Maps melalui Location Asset ini.
Yang pertama, tentu saja pastikan kalau bisnis kita ini memang local business. Artinya, bisnis yang kita punya itu menargetkan orang-orang yang berada di lokasi tertentu untuk bisa datang ke kantor atau tempat bisnis kita.
Biasanya, bisnis lokal ini seperti misalnya restoran, salon, klinik, dan lain-lain. Jadi, dia menargetkan orang sekitar saja.
Yang kedua, kita juga bisa melakukan set up bid atau menaikkan bid-nya untuk lokasi yang memang sesuai atau sangat spesifik dengan bisnis kita. Misalnya, di sini kita menargetkan sebenarnya Jabodetabek. Tapi, karena lokasi dari bisnis ada di Depok dan Jakarta, kita utamanya ingin mengoptimalkan dan menjangkau orang-orang yang berada di Jakarta dan Depok.
Maka, di sini kita bisa tambahkan Bid adjustment misalnya 50% untuk lokasi Jakarta dan 50% untuk lokasi Depok kita naikkan juga dari standar bidding-nya. Sehingga Google mengetahui bahwa bisnis atau iklan ini memang lebih diprioritaskan untuk area Jakarta dan Depok.
Cara Menaikkan Bid untuk Lokasi Tertentu:
Dan jangan lupa satu lagi, keyword-keyword yang terkait dengan lokasi misalnya seperti “kursus web programming jakarta” atau “kursus website depok” itu berarti harus kita gunakan.
Jadi, kurang lebih seperti itu tipsnya, silahkan dicoba. Mudah-mudahan ini bermanfaat buat teman-teman yang khususnya memiliki bisnis lokal, selamat mencoba!
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